Marketing: Where’s The Love?

Posted by on Sep 19, 2011 in Uncategorized | 0 comments

Last week I did a blog series of “What The Hell?” posts, reflecting marketing, publishing, editing, and life. This week we’re going to look at the other side of things, instead of ranting, let’s talk about the positive things for each topic.

Marketing

Last week, I exposed Marketing for what it really is: a jerk. Okay, that’s a major exaggeration. This week, we’ll talk about why it’s hard, and what we can to to make it better for us. The majority of my marketing at this moment, is done through Twitter, so I’ll be talking mostly about that.

Marketing is tough for me for two reasons.

1. It’s outside my comfort zone.

2. Because I’m unfamiliar with it (hence point 1), it’s all new to me. I don’t really know what I’m doing, so I’m just experiementing. Luckly, this fish out of water can walk on his fins…kind of.

There are a few things I enjoy about marketing.

If you follow me on Twitter (I know you do because you’re reading this, therefore your awesome. You don’t want your awesome card taking away do you?) you’ve seen me posting mini ads for my book. Well, that’s what I love.

Not the posting per say, but creating the ads. I love coming up with new pitches for my book.

One you’ve seen a lot of is:

When enemies become allies, and the past becomes demons, magic and friendship are his savior.

Awesome, right? Right…Right!

One I came up with yesterday:

Power will flourish.
Lives will be lost.
Nothing, will be forgotten.

That one rocks my socks of.  I love it.

This is one of things I try to put some serious time into. Marketing is a must for all of us trying to promote our creative works, and I know I’m not alone in finding it painful. So I get through the pain and annoyance of it all, by finding some aspect of it I enjoy.

I also mentioned in the earlier post, that there’s people who find these ads extremely annoying. They want to learn more about me as a writer and a person.

Of course, I argued back on this point, saying the Twitter feed moves so quickly that although you post it 5 times a day, you could still be missing hundreds of followers because they aren’t online at that time. The feed moves quickly enough that I think you’re safe. As long as your not spamming the board constantly. After all, I get messages all the time from people who are like “You’re book is out already?” “Ummm….Yeah it is, go check it out!”

The argument of whether or not this is annoying isn’t important, what is important, is mixing it up. That’s why I try to come up with a new pitch for my book every week or two. That doesn’t mean you don’t use the great pitches you have been, but you can change it up. This way, if you’re one of those people that gets annoyed, you’re not seeing the exact same ad. You’re seeing new ones every week, and more often than not, people are commenting on it.

“Oh, I love this one!” or “This doesn’t really do it for me.”

It’s something fun for them too, and it’s an easy ice breaker to chat with new followers, or maybe some of the followers you have, that you don’t speak to much.

Yes, marketing is a pain in the butt. Yes, people might get annoyed. BUT, it doesn’t have to be this way.

Mix it up, come up with new quotes from reviews, or great one-liners from your book. Heck, give one-liners from your new work! It might spark some interest that get people asking questions about the first. All in all, It gives you something to look forward to working on, and gives your readers something that isn’t so repetitive.

I know there are writers out there that dont’ like writing the pitch. They loathe working on it, they hate trying to sum up their novel in a line or two, but it’s a great exercise. Not only does it benefit your book and followers, it also benefits you!

Just like being on Twitter is a help, because it forces you to choose your wording to fit into a 140 character message. Coming up with new, short, pitches is a great way to help you as a writer. It gets the creative juices flowing on a regular basis, and it helps you take a step back from your work and look at the big picture, which can only benefit you in the long run.

Remember, you don’t get 140 characters with your ad though, you get even less, because you have to provide the link! Don’t make people work any harder than necessary, send them exactly where you want them to go.

So as much as you dislike marketing or advertising, try to find some part of it you enjoy, even if it’s something totally different from this, and make the most of something you have to do!

If you hate it so much just reading this makes you angry, and all you want to do is rip my face of for even suggesting there could be a hint of fun invovled…maybe coughing up of the dough and taking out some professional ads is the best route for you.

Happy Monday!

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