Marketing: What The Hell?

Posted by on Sep 12, 2011 in Uncategorized | 11 comments

Marketing is a part of being an author. Most of you know I hate it. I don’t know how to do it, I’m not sure what’s effective, and to be honest, most of the time I’m just fluttering around like a fish out of water.

First, I’ll start by telling you what I do.

Twitter, Facebook, Book reviews, Goodreads. That’s it. Exiled has been out for 2 1/2 months now and those are the only areas I’ve experimented with so far. Has it helped? Yes…no…maybe only a little.

When I got into this whole indie publishing business, I prayed for good reviews. I thought “If I get some great reviews, my book will sell.” Since Exiled has been published, I’ve learned that isn’t the case.

Just on Amazon I have 20 reviews, 19 of them are 5-Stars, 1 is 4-Stars (Actually 4.5 but I’m not counting…).

On Goodreads, Exiled has been rated 32 times, with 25 reviews and an average rating of 4.81. That’s 26, 5-Stars and 6, 4-Stars (some of which are 4.5, but again, I’m not counting…).

I’m not experienced in this, but I’d say for having been out 2 1/2 months, and comparing to even some traditionally published books, that’s pretty amazing. If it’s not, I don’t want to hear about it, beacuse I’m amazed. Let me be amazed dammit!

I don’t know about the majority of my sales, but I do know the majority of those ratings/reviews have been generated by either my giving the book to reviewers, or sales generated through Twitter.

I spent countless nights laying awake in bed, hoping and wishing people would love my book. So far, the response has been so overwhelming, somedays I don’t believe it. Then I look at my sales figures, and I’m disappointed.

My book has amazing reviews. So far, everyone has either loved it, or thoroughly enjoyed it, so why isn’t my book selling regularly? Not that I expect to become rich overnight, but I did expect it to increase as the word spread. With each book review, sales spike by only a few books (1 – 3) per day, for one or two days. Then it settles back to normal, wait…did I say normal? I meant sporadic (at best). So the reviews defintiely help. I’m not sure about Facebook and Goodreads, but I know Twitter has helped in sales, without it, I’d guess I’d have sold very little.

So what is my point? I have no point, that is the point. I’ve really no idea what works/doesn’t work when it comes to marketing. I do know, that having reviewers review Exiled has helped, sometimes in a big way, other times not so much. Giveaways, contests, interviews, it all helps a little.

Does posting adds and quotes from my book a few times a day on Twitter help? Yes. Sometimes it annoys people, but I don’t care. I constantly get people asking me on Twitter if the paperback is available, or if it’s available on Nook yet. People don’t want to check back to my blog to find out. Or they forget when I posted it. If I’ve posted it a dozen times over a few weeks, and they don’t know, that means there is a group of people that aren’t seeing my posts. Twitter feeds move really fast, it doesn’t take more than a minute or two to get lost in the jumble. So yes, it’s annoying to some if they see it constantly, but to be honest, it’s helped in a huge way.

Other than that, I’m still trying to figure it out. Is there a magical outlet to get a book into readers hands? Great reviews aren’t enough. Posting on social networks isn’t enough. So what is? I imagine it’s a ton of different things, building up over a long enough timeline. That, and of course, a little bit of luck.