As an indie author with his first published book, I’m learning there is a fine line here. There are many people out there that hate seeing the same, or a similar, message being posted day in, and day out. They get sick of it, it annoys them, etc. What exactly am I talking about? Spreading the word.
Whether it be your bands new album, your new movie, or your book. People get tired really quickly of hearing about it. What it’s about, where you can get it, how much it is. So how can we remedy this? For this, I look to do you.
For me, I like to post excerpts, or short pitches on Twitter a few times a day. I completely understand how this can be annoying to some. You’re seeing the same, or similar post, I’ve posted multiple times today, or throughout the weeks. I’m sorry for that, but I do have method to my madness.
I catch different viewers at different times of the day. Not everyone is on Twitter constantly throughout the day, or even week. I might hit 3 new viewers today, by posting at 3 separate intervals. But there is more to this reasoning than just my followers.
I have 500 followers and change. That isn’t that much when compared with some. I have some of the best tweeps out there. They’re constantly spreading the word about my book through retweets. Those retweets are invaluable. So, again, I stress, if the same person retweets me to 3000 people, 3 different times a day, there is a very good chance I’m going to catch someones interest, who isn’t on Twitter constantly.
That being said, I am aware of the annoyance factor, but how else does an author spread the word?
Some would say that being on Twitter, Facebook, Goodreads, and actively blogging is enough. Be yourself, and people will be interested. Well, for a while I tried this approach, but I was overwhelmingly surprised at the amount of new followers I gained who later said “Oh, I didn’t know you wrote a book!” Now you might think that’s a lack of attention to detail on their part. Not all, but a portion of my tweets are about me editing, reading, writing, so you’d think one would realize it, but not all do. What if they only jump online once a day, or a few times a week and they never see one of those posts?
So alas, I’m left to advertise and try to market my own work. As all Indies are. So I’m here to ask you fellow book writing fiends: What works for you?
Do you make consecutive posts on your social media outlets?
Do you pay for online advertising space?
Do you step back and let the cards fall where they may?
Is there a unified method that works in both spreading the word of your books without annoying small masses?
Share with us what you’ve learned, and you don’t have anything to contribute on those questions, maybe just share what works/doesn’t work for you when it comes to people advertising their products.